Scatter My Ashes at Bergdorf's

 (Images via eOne Films press release)

In February at the IFB Conference, my fellow fashion bloggers and I had the privilege of seeing a sneak peek of the documentary Scatter My Ashes at Bergdorf's - which was released this past Friday in theaters in New York City. It takes a behind-the-scenes look at the iconic department store located on 5th Avenue at 58th Street. I love fashion documentaries. Learning the history, the facts, the myths, the opinions - it's all so fascinating. Back to February - After seeing the clip on Wednesday, Michelle and I slipped into Bergdorf's during our outing on Thursday. And it truly is a magical place. I felt like I should've gotten a little more fixed up just to browse those floors. Here's a little synopsis from the press release:

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 (The Victoria Roberts cartoon that inspired it all. Featured in The New Yorker, 1990)

It's the most mythic of all American emporiums - a one-of-a-kind Manhattan institution where over the last century, the view of fashion has been transformed into modern art. But behind Bergdorf Goodman's magical window displays lies a very real world where the rich and famous wield their power and eccentricity, where young and talented designers have their dreams granted and denied, and where money and ambitions co-mingle with radical ideas of beauty and provocative style. Now, for the first time, audiences get a chance to peek inside this world, as Matthew Miele's "Scatter My Ashes at Bergdorf's" explores the history, inner workings, and untold stories behind the store's rise from a modest ladies' tailor shop to a mirror of contemporary culture.

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The trailer is only going to leave you wanting more, but here you go!