May 6, 2013

Scatter My Ashes at Bergdorf's

 (Images via eOne Films press release)

In February at the IFB Conference, my fellow fashion bloggers and I had the privilege of seeing a sneak peek of the documentary Scatter My Ashes at Bergdorf's - which was released this past Friday in theaters in New York City. It takes a behind-the-scenes look at the iconic department store located on 5th Avenue at 58th Street. I love fashion documentaries. Learning the history, the facts, the myths, the opinions - it's all so fascinating. Back to February - After seeing the clip on Wednesday, Michelle and I slipped into Bergdorf's during our outing on Thursday. And it truly is a magical place. I felt like I should've gotten a little more fixed up just to browse those floors. Here's a little synopsis from the press release:

 (The Victoria Roberts cartoon that inspired it all. Featured in The New Yorker, 1990)

It's the most mythic of all American emporiums - a one-of-a-kind Manhattan institution where over the last century, the view of fashion has been transformed into modern art. But behind Bergdorf Goodman's magical window displays lies a very real world where the rich and famous wield their power and eccentricity, where young and talented designers have their dreams granted and denied, and where money and ambitions co-mingle with radical ideas of beauty and provocative style. Now, for the first time, audiences get a chance to peek inside this world, as Matthew Miele's "Scatter My Ashes at Bergdorf's" explores the history, inner workings, and untold stories behind the store's rise from a modest ladies' tailor shop to a mirror of contemporary culture.


The trailer is only going to leave you wanting more, but here you go!



Unknown said...

Now I really want to watch that documentary!! Thanks for sharing :)

Alanna said...

Bergdorf's is def my happy place. I got there whenever I have a bad day!

Pink Champagne said...

Oh, I CANNOT wait to see this! And how I wish we were close and could go see it together! XX

Unknown said...

Looks fascinating! Going on my Netflix list.


Tiffany Style Blog said...

My first stop for Fashion's Night Out the past 3 years. Always the hottest place!! I don't want my ashes scattered there I'd rather just move in NOW. LOL :)