Image via Kate Spade Holiday Campaign
ASK YOURSELF "WHY AM I DOING THIS?"
Number one question. Are you doing it because you really love giving input and helping people shop for their loved ones? Are you that friend who everyone turns to for shopping advice? If so, then you'll probably find enjoyment in putting together gift guides for your blog. If you answered "because everyone else is doing it" to that question, though, gift guides are not something to waste your time on. Direct your focus on creating other great content for your blog. If it's about monetizing your blog, there are other great options. You certainly don't want to feel like it's a chore or for your readers to feel that you weren't committed to making it great.
WHO IS MY AUDIENCE?
IS THIS QUALITY CONTENT?
DO I WANT TO DEVOTE MY TIME TO OTHER HOLIDAY CONTENT?
If the answer to this is yes, then that may be the content you want to focus on. As I mentioned in this post from last week, it's far more important to have quality over quantity. Your readers will know if it feels authentic and genuine or rushed and half-hearted.
THINGS TO KEEP IN MIND
Finally, if you do decide that gift guides are a must, keep these things in mind:
1. Don't overload your blog with them. Choose a few "themes" and deliver.
2. Come up with a design theme and implement that for all your gift guides.
You can see mine from last year here for examples.
3. Keep them clean and concise. Don't pack too many pieces in one guide.
4. Promote them on all your social channels.
Please let me know if you have questions about creating or organizing your holiday content! I'm happy to help as much as I can! Get excited, y'all! There's some good stuff happening around here for the holidays!